November 4, 2017 was a chilly morning, and I was excited to go to Roosevelt Island for the first time. Where was I headed? To the new Cornell Tech campus to attend the 2017 New York Product Conference. Bringing in product leaders from well-known organizations such as Jet.com, Trello, and The New York Times, this all-day […]

I recently had the chance to experience a once-in-a-lifetime opportunity –  Synergy Global Forum’s A Master Class in Disruption conference at New York City’s Madison Square Garden. This two-day conference gathered world leaders and experts onto one stage to discuss how new technologies, innovations, and strategies are causing disruption and bringing forth a new world. Some of

Rachel Fairbanks, Product Manager at Viacom, recently shared her tips to user test for success at the Product School in NYC. Here are the key takeaways from her user testing session. Pre-User Testing Session: Prep Work Allot 1 hour for the session. Determine and recruit key personas. Make sure to provide incentives! Remove things from the